This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.

• Different kinds of brand partnerships
  • Paid influencer partnerships (often with bloggers)
  • Licensing partnerships (with high-profile designers)
  • “Grassroots partnerships” where brands and interests alig
• Why “smaller” brands are interested in partnering with designers
  • Brand positioning
  • Exposure
  • True long-term partnerships, brand advocates
  • Content, especially images!
• Benefits for designers to seek out partnerships with brands
  • Product discounts
  • Access to new products
  • Social/PR exposure and other marketing
  • Cost sharing of photography, or other financial incentives
• How to initiate a relationship
  • Find PR/marketing contact and reach out to introduce yourself
  • Tag brand on social media when you use their products
• Caveat
  • Arrangement must be fair for both sides!

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-42-How-designers-can-make-brand-partnerships-work-for-them

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY