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YouTube will pay $2 billion annually for NFL Sunday Ticket after DirecTV and Apple passed. We dig into the deal’s economics, identifying the key variables that will drive YouTube’s profitability.
By insidethestream4.7
1010 ratings
YouTube will pay $2 billion annually for NFL Sunday Ticket after DirecTV and Apple passed. We dig into the deal’s economics, identifying the key variables that will drive YouTube’s profitability.

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