March 26, 2025

How do you choose a good name for a business?

12 minutes

When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on finding a good business name that speaks to your target audience and meets your future goals, whether expanding or selling your business down the road.

Listen to this new 9-minute episode for practical tips on choosing a name that embodies your brand and resonates with your market.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I discuss how to choose an effective name for a new business. Rami, who owns a DJ company, reached out with this query. I emphasize that there is no perfect name, but a good one suits your market and reflects the services you offer. I highlight key considerations, such as whether you plan to sell the business in the future, the importance of securing a dot com domain, avoiding geographic specifics if you're planning to expand, and the importance of keywords for SEO. I also suggest using AI tools for brainstorming name ideas and advise checking for existing similar names to avoid confusion.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

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View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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