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How do you handle leads for dates very far into the future?
What do you do when a couple wants to book you for a date 15 months out—or even two years from now? How should you manage pricing, contract clauses, or even hold a tentative booking if they don’t have a venue yet? In this episode, I share practical strategies and key questions to ask when booking far in advance, ways to protect yourself against rising costs, and how to clearly communicate expectations (and policies) for cancellations and deposits with your clients.
Listen to this new 9-minute episode for insights on pricing, contracts, and conversations to help you confidently book clients—no matter how far out their event might be.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Want to see how I can come and speak for your local association... for free? Reach out to me at [email protected] or text or call +1.732.422.6362
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com
By Alan Berg, CSP, FPSA, Global Speaking Fellow4.9
6969 ratings
How do you handle leads for dates very far into the future?
What do you do when a couple wants to book you for a date 15 months out—or even two years from now? How should you manage pricing, contract clauses, or even hold a tentative booking if they don’t have a venue yet? In this episode, I share practical strategies and key questions to ask when booking far in advance, ways to protect yourself against rising costs, and how to clearly communicate expectations (and policies) for cancellations and deposits with your clients.
Listen to this new 9-minute episode for insights on pricing, contracts, and conversations to help you confidently book clients—no matter how far out their event might be.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Want to see how I can come and speak for your local association... for free? Reach out to me at [email protected] or text or call +1.732.422.6362
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com

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