<p>Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast</p>

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

How Dunkin's Super Bowl spot came together

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How Dunkin's Super Bowl spot came together

How Dunkin's Super Bowl spot came together

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