<p>Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market</p>

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

How Eli Lilly is approaching GLP-1 marketing and what's next

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How Eli Lilly is approaching GLP-1 marketing and what's next

How Eli Lilly is approaching GLP-1 marketing and what's next

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