Kenny Lange sits down with Evan Cox, principal of Evan Cox Consulting, to delve into the dual impact of nonprofit fundraising. In this insightful interview, they discuss shifting from transaction-based to relationship-focused donor engagement, framing fundraising as an act of service, and aligning campaign messages with donors' personal aspirations. Evan shares his experiences and strategies for creating meaningful connections that go beyond financial contributions, emphasizing the importance of genuine interactions. They also explore the risks of not connecting donor motivations to the cause, and how transformational approaches can boost nonprofit success. If you're a nonprofit leader or fundraiser, this episode is brimming with actionable insights to build deeper, more effective donor relationships.

Other places to find the “How Leaders Think” podcast: 

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Evan Cox Resources:
LinkedIn: https://www.linkedin.com/in/evancox1/
Website: https://evancoxconsulting.com/

Books Mentioned:
Building a StoryBrand by Donald Miller: https://amzn.to/4a33NoX
Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta: https://amzn.to/4iXCuQW

#leadership  #NonprofitFundraising #DonorEngagement #ImpactfulGiving #RelationshipMarketing

• (00:00) - Fundraising is service, not sleazy money-asking.