How Fitting

In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap - not just with the size of pockets - through her brand Point of View Label. 

Aditi Sinha is the founder & CEO of Point of View, a Seattle based functional and designer workwear brand on a mission to end pockets inequality for women through smartphone pockets in everything they make. POV has started the 'Pockets Pledge' movement, a change.org petition where women all over the world demand functional pockets from the fashion industry.

With over 15 years of work experience, Aditi is a big tech marketing executive alum with the likes of Amazon as well as early member of decacorn start ups back home in India. In her role as a founder and former corporate business leader, she has mentored multiple women and start ups in the early stages of their professional journey. Aditi is passionate about bringing meaningful change with respect to women's equity and diversity. 

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In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building.

Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always struggled to find pieces she was comfortable in, that flattered her, and that actually fit. This applied to almost everything: bras, tops, dresses, and swimsuits. You name it! Everything was either too small on the chest and fit the waist, or fit the chest and was too big on the waist! Kalia started this brand to attempt to solve this problem! She first launched in March of 2024 and has been able to serve hundreds of happy customers. Kalia is actively working on new pieces and always looking for inspiration in new trends!

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It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege to share their stories with you on this podcast over the past four years. Fashion has meaning and significance far beyond the superficial look.

To celebrate this 100-episode milestone, I asked you, the listeners, which episodes and guests have stood out to you the most. Whether it was because you saw your own story in theirs, picked up a new business idea, or gained the courage to pursue your own values more fully, I want to celebrate the impact these stories have had.

In this episode, you’ll hear highlights from five past episodes and what made them a favorite. Each guest and brand have found their unique fit, but there is so much in each story that we can relate to and learn from. How Fitting is that?

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In episode 99, Kat Williford recounts how her brand Pamut has shifted over the years to sustain her and now her team through cross-continental moves, hard times, and new family priorities. Kat puts people first, but doesn’t miss a beat on the creative or the financial aspects of her business either. Hear how her thriving business model works in this episode.

Kat is the owner and designer behind the slow fashion brand Pamut. After completing her BFA in Fashion at the Savannah College of Art and Design and working for years at a mall brand, Kat took a chance and moved to Budapest, Hungary. She rented out a little screenprinting studio and started printing tees, which they then sewed in her apartment. When she moved back to Raleigh, NC in 2016, she expanded upon the concept of custom and made-to-order clothing. Since then, Pamut (which means "cotton" in Hungarian) has grown into a successful small business. Based out of her Raleigh studio, Kat designs beautiful and timeless styles, all made from natural fibers and available in sizes XS-4XL. All Pamut pieces are cut and sewn by the Pamut team in-house.

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

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In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your own terms.

Keona Moy, with her 13-year healthcare background, founded VKTORI in response to the discomfort of traditional bras and the stigma of going braless. Her firsthand experience with sensory sensitivities at work fueled the creation of VKTORI, a revolutionary women’s wear brand. VKTORI's no-nip tee features a patent-pending and sensory-friendly construction which ensures comfort for all. VKTORI is at the intersection of fashion, wellness, and functionality, which allows women to be comfortable on their terms. 

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage with new and minimal with maximal to create a deeply creative story.

Patternier, the brainchild of Master Textile Designer, Heather Rose Rauscher, is a unique Art, Fashion, and Home company rooted in Textile Design. With a deep passion for vintage fabrics, which showcase design culture, Heather reimagines these pieces through her own lens. Using vintage quilts as the backdrop for her designs, she then hand-paints original patterns over the quilts to create a new textile design- and an original work of art. The new textile is then used to create unique home and fashion stylings.

Pushing it one step further- all fashion pieces are created from vintage silhouettes which Heather sources herself. Using motifs that would not normally be put together, such as, a chinoiserie Jacobean on an Americana Patchwork, Heather somehow makes it work in a sophisticated and inventive way. Any item from Patternier is meant to stand alone as a work of art, not just a luxury good.

Made 100% in New York- from the design and printing to the cut and sew, and quilting, keeping it local and sustainable is at the forefront of Patternier’s mission. Heather’s 10+ year’s in the textile industry ensures that all fabrics of rich cotton, silk, and linen are of the finest quality to match the craftsmanship of the collections.

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 96, we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps that brands can take now to improve their sustainability efforts at each stage of business and how to communicate those efforts in specific and honest ways.

Selina is the Founder & CEO of Recloseted and she's on a mission to transform the harmful fashion industry. Her consulting firm Recloseted launches + scales sustainable fashion brands and helps existing brands become more conscious. Selina is also the host of Recloseted Radio, the top podcast for sustainable fashion entrepreneurs.

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 95, Madison Powers speaks about the story, the underrated skills, and the business plan that have helped her “effortlessly creative” business go far in just a few years. Madison is strategic with her decisions, and crystal clear on her customer and business values, and shares so many little-talked-of realities of fashion business in this interview.

Madison was born and raised in Greensboro North Carolina, obtaining her bachelor's degree from NCCU in Business Administration and Marketing! After a year in Corporate America, Madison decided to put her love of business and fashion into something meaningful. Thus, creating her namesake label Madison Victoria; a slowly made, small-batch-produced woman’s label that offers classic silhouettes with creative and functional designs for the modern women. Creating a community for all and a safe space within the fashion industry for black and brown women.

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 94, Freya challenges the assumption that synthetics are better for swimwear with her sensitive-skin-focused brand Solpardus – which means ‘sun leopard’. With natural-fiber swimwear and apparel, Freya cares for her skin and the community of other women living with psoriasis, eczema, and sensitive skin that she’s met through running her business.

Solpardus makes all natural bamboo swimwear and linen clothing with skin comfort at the forefront of our design. We marry style with comfort to bring 100% natural, British made, ethical and sustainable swimwear and relaxed tailoring that is perfect for psoriasis and eczema.

The idea for Solpardus came over lockdown in Cornwall when my own psoriasis was in full flare and incredibly sore. As with some other psoriasis sufferers, I find that a healthy dose of sunshine can work wonders for my skin. However, as I am sure any woman can attest to, synthetic swimwear is far from comfortable at the best of times and unbearable against inflamed skin! So I scoured the internet searching for natural fabric swimwear.

After only finding one brand in America and one in Australia (with neither delivering to the UK) I decided to make my own bamboo fabric bikini. I was thrilled to find that, in spite of the messy stitching and wonky elastic I had achieved with my small sewing machine, my first attempt was perfect for my skin. I wore it all summer taking full advantage of the glorious Cornish weather! 

Since then I have made it my mission to challenge the status-quo of synthetic swimwear and bring it back to its natural roots! With Solpardus I also try to encourage women to find empowerment through both comfort and style, especially those with psoriasis, eczema or any other skin complaint. Solpardus, meaning “Sun Leopard”, is in reference to the pigment disparities that often occur when psoriasis heals in the sun giving the skin a leopard-like appearance.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 93, Oge Ajibe talks about what she’s learned (and where she’s learned) about inclusive fit and fashion business. After 6 years and multiple pivots in business, Oge has slowly created her own way to make sustainable, comfortable clothes that fit no matter your size. She’s uniquely created Oge Ajibe’s size chart, figured out pricing, stayed visible online, and she has big plans for the future of her brand.

Oge Ajibe is a company that educates consumers on portraying themselves across all aspect, of fashion. Our inclusive, sustainable apparel, all handcrafted in Canada, provides our customers with a unique sense of comfort and confidence.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.