EAB’s Jonathan April is joined by Kimberly Williams from the Ross School of Business at the University of Michigan to talk about creative ways to attract out-of-state students from underserved populations. Their discussion is focused primarily on the school’s use of fly-in programs and all-access weekends in which prospective students and their parents are invited (all expenses paid) to travel to the campus to explore, meet staff and students, and participate in fun group activities. A current Michigan student joins the discussion toward the end to share his own journey as an aspiring first-generation college student and the impact that the fly-in weekend had on him.