The holidays are a time where most office work slows down–rightfully so. 

But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. 

One of those strategies is SEO—also known as search engine optimization. 

It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget. 

In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond. 

Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago. 

Links from the show: 

• SEO misconceptions from Ahrefs CMO Twitter Thread

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