This week, I was joined by one of my favorite media entrepreneurs, Adam White. Adam has built Front Office Sports from a college project to the $10 million in revenue mark, with backing from Jeff Zucker's Redbird IMI.

Some of the topics we covered:

• Why investing in creative strategy is critical to break through with big brands.
• The “faces and franchises” approach.
• The limits of built-if-sold projects.
• The decision to put off subscriptions.