The Zest

How Gatorade Went from Gainesville to Global Brand

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Dalia chats with Stephanie Bailes, president and executive director of Cade Museum for Creativity and Invention in Gainesville. The museum is named for the late Dr. James Robert Cade, a nephrologist (a.k.a. kidney doctor) at the University of Florida and the lead inventor of Gatorade.

Dr. Cade and his team developed Gatorade in 1965 as a carbohydrate-electrolyte beverage designed to keep Gator football players hydrated in the Florida heat. Today, Gatorade is a multibillion-dollar division of PepsiCo whose impact extends far beyond the world of sports. ESPN even documented Gatorade’s history in its 30 for 30 series.

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