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How Geico is growing its brand with better targeting, media and messaging
New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appeal
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appeal
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