<p>Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.</p>

Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

How General Mills is creating marketing change during COVID-19

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How General Mills is creating marketing change during COVID-19

How General Mills is creating marketing change during COVID-19

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