How Good Can It Get
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How Good Can It Get episodes

  • Ep. 171 Let's Have a Joy Date

    I’ve decided we all need more joy, so I’m making it official. Maybe you could use a little more too.

    I choose joy over happiness because joy feels easier to reach, even in the hard moments. So I’m wrapping up a week in my creative cocoon and less to impress season by looking at what brought me joy, both in the headlines and in my own heart.

    This episode explores:

    • The women who made history in the midterms, including Minnesota’s first woman governor-elect
    • Catherine Breed’s 900-mile swim down the California coast, and the quote that captures my steady season
    • Meeting my niece Georgia, and remembering first-time motherhood as the ultimate self-trust experience
    • My sensory processing lightbulb moment, and what it explains about my crash-and-burn cycles
    • Saying goodbye to Almond Joys and Junior Mints on my gluten-free journey
    • What brought you joy this week? Send me a note and tell me, then share this episode with a friend who could use a little joy date of her own.

      Connect with Bree

      Website: executiveunschool.com
      Instagram: @breejohnsonofficial x @executiveunschool

      12 min
    • Ep. 170 What I'm Choosing in This Chapter

      When I stop trying to be impressive, I learn quick how much space it had been taking up. 

      This week, I’ve been naming what I’m setting down in my less to impress season. Today, I talk about what’s filling the space: steadier work that my inner Enneagram 3 sometimes calls boring, which is also where I’m finding a whole new zone of genius. It looks like 999 words a day, grace when life asks for it, and a lot more presence for the people and conversations right in front of me. This episode explores:

      • My 999-word daily writing practice and the 80,000-word finish line on December 31
      • Choosing grace over my commitment after 42 sleepless hours welcoming my niece, Georgia
      • My creative cocoon season, and why I stopped scanning other women’s 2027 goals
      • The conversations I want to go deeper on, including how AI could make work better for women
      • Why the sidelines with my kids matter as much as the impact I make in my business
      • What could you see more clearly if you stopped scanning the horizon? If this one lands, share it with a friend who’s ready to put her attention back on what’s already hers.

        Connect with Bree

        Website: executiveunschool.com
        Instagram: @breejohnsonofficial x @executiveunschool

        12 min
      • Ep. 169 What I Mean by Less to Impress

        I’ve spent years copying what looked impressive without ever asking whether it fit me. Maybe you have too.

        I never consciously chose most of it. Seeing people operate a certain way, over and over, conditioned me to believe that was what it took to be respected and seen as valuable. As I practice doing less to impress, I’m uncovering a new layer of the work I started years ago, when I had to separate my work from my worth. This time I’m pulling apart being impressive and being successful, and it feels uncomfortable in real time.

        This episode explores:

        • How a two-hour email rule turned availability into my measure of commitment
        • The titles I still reach for to sound credible, and why I’d rather lead with my heart
        • How over-preparing sanitized my own voice out of my work
        • Looking the part, and the homecoming to who I was at 16
        • What it means to start impressing me, myself, and I
        • What would shift for you if you did less to impress this month? If this one lands, share it with a friend who’s ready to stop performing for an audience that isn’t even watching.

          Connect with Bree

          Website: executiveunschool.com
          Instagram: @breejohnsonofficial x @executiveunschool

          16 min
        • Ep. 168 Doing Less to Impress

          I said out loud that I don’t want to be impressive anymore, and then I posted it. Maybe you’ve felt that pull too.

          As a millennial eldest daughter and lifelong overachiever, that admission made my pits sweat. It started with my revenue goals. When I looked closely, I saw a number built to prove myself to people from former lives, people I no longer work with or even respect. This episode explores:

          • What I actually mean when I say I don’t want to be impressive anymore
          • How my revenue goal exposed the layer of external validation in my business
          • The hidden hours I spend polishing things in my head before anyone sees them
          • Why off-the-cuff episodes are part of my practice of letting my best be enough
          • My new experiment mantra for the month: less to impress
          • Whose approval is quietly setting your goals?

            Connect with Bree

            Website: executiveunschool.com
            Instagram: @breejohnsonofficial x @executiveunschool

            6 min
          • Ep.167 What If I Don’t Want to Be Impressive Anymore?

            For most of my life, I’ve wanted to be impressive. This week I started to wonder whether I still do.

            I recorded this one on my phone, diary style, with no outline and no research. It came right after I got to witness my brother and sister-in-law welcome their baby into the world. Being in the room for a birth has a way of rearranging your priorities.

            As an Enneagram 3, achievement has always been my native language. “I’m an attorney” used to say everything that needed saying. Now I’m sitting with a gut-punch of a question about what kind of ambition fits this season of my life, when my boys and my family matter more than any title.

            So in this episode, we get more precise. This episode explores:

            • How the drive to be impressive can quietly run the show, even when nobody at home ever pushed you
            • Why a sacred moment like a birth can make old ambitions suddenly feel small
            • The nuance of wanting discipline and devotion while staying clear of burnout
            • What I might be willing to trade, from bigger paychecks to bigger stages, for a life that feels good
            • Why hitting record with zero polish became its own unschooling experiment
            • If you’ve worn the “impressive” mask too, send this one to the friend who would recognize it.

              Connect with Bree

              Website: executiveunschool.com
              Instagram: @breejohnsonofficial x @executiveunschool

              8 min
            • Ep. 166 Haunted Headlines Impacting Women, Work, & Wealth

              This week’s headlines about women and money scared me more than my boys’ Halloween costumes, and one of those masks squirts fake blood...

              So I put on my former news junkie hat, with my employment attorney hat right on top of it, and took you on a haunted house tour of the stories that caught my eye. Some are spooky and a few are downright ghoulish.

              Together, they say a lot about how work is treating women right now. This episode explores:

              • Microsoft’s voluntary buyout offer to about 60,000 employees, and why the scale of it feels so eerie
              • How a buyout can be a real gift for women ready to leap into something of their own
              • The disappearing act: 451,000 fewer women in the labor force since January, and what might be running underneath it
              • Why so many wealthy women skip financial advisors, according to BlackRock’s first study on women and wealth
              • What it means that women hold fewer than 14% of senior AI leadership roles, and some easy ways to start building your AI know-how
              • Connect with Bree

                Website: executiveunschool.com
                Instagram: @breejohnsonofficial x @executiveunschool

                11 min
              • Ep. 165 The Ambition Hangover (Part 3): My Complicated Relationship

                Right now, rewiring my relationship with ambition feels kind of boring. Nobody warned me about that part.

                We love a comeback story. What I’m living is the slow middle, where I catch old patterns in tiny moments and unschool them one decision at a time.

                Ambition and I are basically in couples therapy. On one side of the table sits the ruthless, get-shit-done version of me who was a rock star in the C-suite. On the other side sits the slower, more devoted life I’m choosing now. Some days I miss her. Other days I feel deeply sad for who she thought she had to be.

                So in this episode, we get more precise. This episode explores:

                • Why the middle of rewiring can feel so dull, and what that boredom might be telling us
                • The ABCs I’m unschooling: agreements, beliefs and conditioning carried over from 15 years of urgent work
                • How I’m letting my intuition sit beside my ambition so my body gets a real say in my goals
                • My new scoreboard of devotion goals, built to grow self-trust
                • Why boring might be what safety feels like to a nervous system trained on urgency
                • If you’re in a complicated relationship with your own ambition, I’d love to hear how you’re choosing a way of living and working that fits who you are. Come find me on Instagram and tell me.

                  Connect with Bree

                  Website: executiveunschool.com
                  Instagram: @breejohnsonofficial x @executiveunschool

                  11 min
                • Ep. 164 The Ambition Hangover (Part 2): Is It Burnout or a Hangover?

                  Burnout and the ambition hangover love to show up together. For many of us, burnout is what finally slows us down long enough to notice the hangover was there all along. From the inside, the two can feel almost identical.

                  Audacious ambition got me into the C-suite, and I look back at that version of me with a lot of love. Then, after one work wound after another, I started asking what all that striving was really for. That old ambition still shows up when I set revenue goals, and this chapter of my life is asking for something different.

                  This episode explores:

                  • How the World Health Organization defines burnout and what it looks like in everyday work
                  • Why burnout and the ambition hangover so often land as a one-two punch
                  • One simple question to help you tell them apart
                  • Why regulating your nervous system comes before any big decision about your career or business
                  • The daily rituals I use to tune back in, and when to bring in a doctor, therapist, coach or mentor
                  • Are you tired of the work, or tired of the reasons you’re doing it? If this one lands, send it to the friend who keeps saying she just needs a vacation.

                    Connect with Bree

                    Website: executiveunschool.com
                    Instagram: @breejohnsonofficial x @executiveunschool

                    10 min
                  • Ep. 163 The Ambition Hangover (Part 1): When the Wanting Goes Quiet

                    I’ve spent most of my career climbing, and lately the wanting has gotten a bit stale. 

                    For years, ambition was how people knew me. It was also how I came to understand myself. Every role I held, from managing partner to COO to chief strategy officer, asked me to keep reaching for the next thing. Even three years into building Executive Unschool, I still catch myself chasing goals designed to prove I’ve made it on my own.

                    Then something shifts. A promotion feels flat. A work wound or a season of deep exhaustion forces you to stop, and you find yourself asking what it’s all for. So in this episode, we get more precise. This episode explores:

                    • What the ambition hangover is and why so many high-achieving women are quietly living it
                    • The arrival fallacy, and why reaching the goal can leave us feeling emptier than before
                    • Why this shows up whether you lead inside a company or run a business of your own
                    • Where in your life have you reached the goal and then wondered what it was all for? 

                      Connect with Bree

                      Website: executiveunschool.com
                      Instagram: @breejohnsonofficial x @executiveunschool

                      10 min
                    • Ep. 162 Are You Still Trying to Win a Game You’ve Already Left?

                      I’ve chased the same financial goal for three years, and this weekend I finally asked who it was really for. Maybe you have too.

                      I told myself the number meant financial freedom and legacy wealth for my family. When I sat quietly with it, I found a hidden audience behind it: colleagues, and earlier versions of me, from a professional life I walked away from years ago.

                      Seven years into healing old work conditioning, I’m still finding new layers of it. This one showed up as a scoreboard I didn’t know I’d packed.

                      So in this episode, we get more precise. This episode explores:

                      • How workplaces quietly teach us what success looks like, through billable hours, bonuses, titles and corner offices
                      • Why a big goal can secretly be a rebuttal to a former boss or a parent’s old expectations
                      • What psychologists found about goals chased for outside recognition and how they affect well-being
                      • How borrowed goals feed burnout, even after you hit them
                      • Why ambition belongs in your life, and how to make sure your goals belong to you (it’s an “and”)
                      • Here’s a question to sit with this week: what would you go after if no one from your past was watching?

                        Connect with Bree

                        Website: executiveunschool.com
                        Instagram: @breejohnsonofficial x @executiveunschool

                        13 min

                      About How Good Can It Get

                      From the publisher's feed

                      How Good Can It Get is a podcast for ambitious leaders, founders, and creatives who are ready to move beyond burnout, hustle culture, and surface-level success.