Office Hours With EAB

How Graduate Enrollment Teams Are Adapting


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EAB’s Beth Donaldson and Val Fox unpack findings from our latest benchmarking survey of graduate enrollment leaders. The findings highlight a significant disconnect between the graduate enrollment goals being set by university leaders and the market realities confronting those charged with recruiting adult learners. Val and Beth offer advice to admissions teams on how to invest limited marketing dollars to generate the maximum number of leads, applications, and matriculants.
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Office Hours With EABBy EAB

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