Cookie Falack is a serial entrepreneur who is best known as the founder of Cookie's Kids, the largest children's department store in America.

• A 3PL (third-party logistics) company that serves clients nationwide
• Real estate investments across the country
• Genesis, and Israeli-focused fund that backs companies improving humanity
• And, most recently, a partnership on cutting-edge photonic chips used for AI and Quantum Computing

Enjoy!

__________

Check out Joe Shamie on Momentum

__________

SPONSORS:

• ​Kosher Media: the #1 advertising network across Jewish communities worldwide. ⁠https://koshermedia.com⁠
• Life Vault Films: Capture the story of your loved one, forever. Order your film today by emailing [email protected]

• Jeff Sitt: Book your free Pivot and Prosper Strategy Call today at https://jeffsitt.com
  

__________

ABOUT MOMENTUM:

🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success. Be sure to subscribe on all platforms:

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠

⁠⁠⁠⁠Spotify⁠⁠

__________

GEAR:

• Cameras: ⁠https://amzn.to/3UuwW5o⁠

• Podcast Mics: ⁠https://amzn.to/3J5QWsv⁠

• Clip-on Mics: ⁠https://amzn.to/3H52iwo⁠

• Mic Stands: ⁠https://amzn.to/4kZj4uL⁠

• Lights: ⁠https://amzn.to/45lA5up⁠

• Tripods: ⁠https://amzn.to/4lHHQAI⁠

__________

0:00 Coming up…

2:18 Intro to Cookie

3:48 His main business: Cookie’s Kids

5:25 E-commerce

7:03 Getting into 3PL - warehousing and logistics

8:54 Getting into Montana real estate

10:25 Connecting Montana real estate and photonic chips

14:30 Back to the beginning: working from age 14

16:38 College

17:31 Taking over the store

18:36 Driving his cousin to work and becoming his store manager

19:40 Opening his own store with a $15k investment

21:30 What it was like to open a store from scratch

24:15 Opening up the 2nd location

25:17 Gradual expansion

26:27 What was the vision?

27:33 Seizing opportunity

31:07 Being forced to close down retail locations

31:50 Period of intense failure

33:52 Did you ever consider going into real estate full time?

34:25 Being “too early” to the internet

36:23 Taking another shot at ecom

38:00 Domino effect

38:59 How do you expand your business into an entirely new industry?

40:03 Hiring vs promoting

41:20 Starting an Israeli humanitarian-focused fund

43:03 Have an open mind

45:01 Advice for hesitant young people

46:07 Negotiation tactics

48:11 Learn how to judge somebody’s character

49:27 Follow your passion?

50:43 The conflict of chasing money vs being an entrepreneur

51:58 Charity and giving back

52:47 Why go above and beyond?

54:17 Genesis’s charity requirement

54:37 Being at the forefront of the industry

55:21 Believing in God while putting in the work

57:14 Cookie’s name

58:57 Momentum Moment