In early 2020, the world witnessed the rapid spread of a pandemic that brought many industries to a standstill, but the healthcare system remained overwhelmed, exposing deep-seated issues within it. One of the stark realities brought to the forefront was the persistent health inequities that disproportionately affect Black people. As the healthcare system buckled under the weight of COVID-19, it also unveiled the long-standing racial disparities in medical care.

Amid this crisis, Dr. Uché Blackstock emerged as a leading voice, one of the first to raise awareness about racial health inequities during the pandemic. Through her consulting firm, Advancing Health Equity, and her bestselling memoir Legacy: A Black Physician Reckons with Racism in Medicine, Dr. Blackstock confronts systemic racism in healthcare and advocates for meaningful change.

In this episode of Branding Room Only, Paula Edgar and Dr. Blackstock dive into her inspiring journey from Brooklyn to Harvard and beyond, highlighting her battle against racism in healthcare and her passion for public health and equity. Dr. Blackstock shares personal stories, detailing how her upbringing in Brooklyn and her mother’s legacy shaped her path, as well as her approach to healthcare equity. They also discuss the profound impact of racial bias in healthcare on Black communities and the need to support Black-led community-based organizations to advance health equity.

1:46 - Dr. Blackstock’s personal brand and three-word description, favorite quote, and the hype song she plays right before she gives a speech

6:19 - How Dr. Blackstock’s personal brand and educational journey was shaped by her surroundings and her mother

15:17 - Dr. Blackstock’s career journey and the effect of expectation on Black women’s health

22:01 - What inspired her to create her consulting firm and sound the alarm about racial health inequity

27:57 - The most challenging barriers Dr. Blackstock has encountered as she tries implementing change in the healthcare system

32:12 - The catalyst that inspired Dr. Blackstock to write Legacy and why people (especially students) should read it

40:00 - What you can do to support racial health equity and culturally responsive healthcare in marginalized communities

42:26 - The dearest role in Dr. Blackstock’s life, the uncompromisable aspect of her brand, and the ability she was born with that helps her with public speaking

Mentioned In How Health Inequity Impacts Black Communities with Dr. Uché Blackstock

Advancing Health Equity | LinkedIn | Instagram

Legacy: A Black Physician Reckons with Racism in Medicine by Uché Blackstock, MD

Weathering: The Extraordinary Stress of Ordinary Life in an Unjust Society by Arline T. Geronimus

Harlem Chi Community Acupuncture

My Brother’s Keeper (MBK) | My Sister’s Keeper (MSK)

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To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.