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How Heineken Is Brewing Success With Generative AI
Discover how Heineken, the global brewing giant, is leveraging generative AI to revolutionize its operations across multiple departments. I am joined by Tony Costella, Global Consumer and Market Insights Director at Heineken, to explore how they are using AI to enhance consumer insights, boost innovation and streamline knowledge management.
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By Bernard Marr
5
66 ratings
Discover how Heineken, the global brewing giant, is leveraging generative AI to revolutionize its operations across multiple departments. I am joined by Tony Costella, Global Consumer and Market Insights Director at Heineken, to explore how they are using AI to enhance consumer insights, boost innovation and streamline knowledge management.
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