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Want more inspection bookings without spending on ads? In this episode, two inspectors break down home inspector marketing using TikTok, YouTube, and podcasting—plus the real story of losing a job over $63 and what that teaches about value.

If you’re building an inspection business (or trying to scale one), this is for you.

What You’ll Learn / Highlights

• How daily social content turns into real inspection bookings (no ad spend)

• The “$63 cheaper” client story—and how to respond without sounding bitter

• Why “word of mouth” still wins… and how social media fuels it

• Short-form vs long-form: what each is best for in the inspection space

• Sewer scopes explained: when to start, what to buy, and when to upgrade

• How to think about tools as ROI (and why “tools make money”)

• A simple path: start budget → build demand → upgrade equipment

• How community + comments create trust and referrals

To connect with IEB using the following links:

Watch on YouTube: https://youtu.be/l0gctoXdRlg⁠

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Email: support@iebcoaching