In a world where video has become the predominant medium for content creators, Substack offers a reprieve in the form of the written word.

The subscription-based newsletter platform received a surge of interest during the pandemic, garnering hundreds of new creators — including Hunter Harris and Caroline Chambers — who were interested in monetizing their ideas without always needing to jump in front of a camera. And less than four years later, the platform has enabled these creators to monetize their content via thousands of paid and unpaid subscribers — not to mention advertiser sponsorship, affiliate links or even book deals.

In the third episode of the Digiday Podcast’s Creators series, Harris and Chambers discuss how they’ve transitioned their Substack subscriber bases into communities that ultimately help them feed the funnel of audience engagement.