E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.

As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’s journey.

The author goes deep - this is a good one.

Recorded from the Warsaw Chopin Airport as I wait for my flight.

Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI

Read Steve Jobs’ iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/

00:00 Introduction 00:06 The Two Info Products: AWS and Twitter 00:51 The Biggest Challenge for Information Products 01:03 Building an Audience 01:53 Correlating Audience Growth and Sales 04:25 AWS Product Performance Insights 04:54 Twitter Product Performance Insights 07:00 Pricing Strategies and Lessons Learned 08:11 Steve Jobs' iPhone Apology 14:39 Marketing Experiments and Ad Campaigns 15:54 Top Performing Sales Sources 17:39 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#indiehackers #entrepreneurship #buildinpublic #digitalmarketing