If you’ve ever wondered how your insomnia actually started and why it’s been so hard to fix… this email is for you.

Because insomnia develops in a fairly predictable way.

And the science explains why so many people end up stuck in it long after the original stressor is gone.

There are three ingredients that lead to chronic insomnia:

Risk factors, a triggering event, and then sleep anxiety.

Let’s walk through this.

Step 1: Risk factors make you vulnerable

These are things in your life that increase your chances of developing insomnia.

Examples include:

• A family history of insomnia
• Prior sleep difficulties
• Being female or getting older
• High sensitivity to feeling bad when you don’t sleep
• Perfectionism or Type A tendencies
• Anxiety, depression, or trauma history
• Health anxiety
• A strong need for control in life

If any of these sound familiar, you’re not alone.

They don’t cause insomnia directly.

But they do make you more likely to struggle when something stressful happens.

Step 2: A triggering event causes short-term sleep disruption

This is usually a stressful situation that temporarily disrupts your sleep.

It might be:

• Work pressure
• A loss or grief​
• A new baby
• Financial stress
• A health scare
• Big life changes
• Or even excitement

These events can make it harder to fall asleep or stay asleep for a while.

This is completely normal.

In most people, once the event passes, sleep returns to normal.

But for others… it doesn’t.

Step 3: Anxiety takes over

When the short-term disruption doesn’t resolve, a deeper pattern starts to form.

You begin to worry:

“What if I can’t sleep again tonight?”

“How will I function tomorrow?”

That worry feels real—and your body reacts like it’s in danger.

This triggers nervous system hyperarousal.

You enter fight-or-flight mode… in bed.

Your heart races.

Your muscles stay tense.

Your thoughts spiral.

You get sudden jerks as you’re falling asleep.

You wake up in the night, wired.

You constantly monitor how close you are to sleep.

Your body isn’t broken.

It’s just been trained to associate nighttime with danger.

This is why insomnia persists—even when the original stressor is long gone.

So, what’s really going on?

Insomnia is not a disease or a defect.

It’s a learned pattern of fear and nervous system activation around sleep.

And that’s actually good news.

Because what is learned can be unlearned.

Why this matters

Understanding that the root of insomnia is sleep anxiety and hyperarousal shifts everything.

It’s not about fixing your sleep directly.

It’s about calming your anxiety and retraining your nervous system to feel safe at night.

That’s what the End Insomnia System is built to do.

It’s not a set of sleep hacks.

It’s a full transformation that helps you:

• Rewire your response to insomnia
• Reverse hyperarousal
• And reduce the fear of not sleeping

So sleep starts happening naturally again.

One final note

This isn’t your fault.

Insomnia develops from a storm of life stress, personality traits, and your body doing its best to protect you.

But it’s also something you can work through.

And you don’t have to do it alone.

You’re not broken.

You’re not alone.

And you’re not stuck with insomnia forever (me and 100s of others are living proof).

To peaceful sleep,

Ivo at End Insomnia

Why should you listen to me?

I recovered from insomnia after 5 brutal years of suffering. I also wrote a book about it. I've now coached many on how to end their insomnia for good in 8 weeks.

1. Looking for a deep dive into the End Insomnia System? Start with the ​End Insomnia book on Amazon​.
2. If you are committed to ending insomnia for good in 8 weeks, 100% naturally, ​book a call today​ to see if we can help.