Jae Joo’s work is all about taking a step outside of the status quo. But getting there isn’t a destination; it takes constant effort. On this episode, she explains why it’s essential to attract clients who are willing to take creative risks, and how maintaining control of the project’s design and build teams is an essential part of executing her vision.

This episode was sponsored by Surya and Regina Andrew. 

LINKS
Jae Joo 
Kaitlin Petersen
Business of Home