In this episode, Shawn Soole sits down with Jean-Marc Baketel Dykes, the creative force behind Imbiblia, to talk about the intersection of storytelling, hospitality, and immersive dining experiences.

We dive deep into:

* Jean-Marc’s unique journey through the worlds of performance and service

* How Imbiblia is redefining what it means to "dine with purpose"

* The challenges of building truly experiential pop-ups

* Creative collaboration, leadership, and the future of hospitality events

This is a must-watch for bartenders, restaurateurs, creatives, and anyone looking to break the mold in food and beverage.

📌 Key Topics:

* 00:02:35 — Jean-Marc’s background in theatre & service

* 00:10:50 — The origins and ethos of Imbiblia

* 00:22:00 — Designing sensory experiences with intention

* 00:38:45 — Business lessons from immersive hospitality

* 00:50:10 — What's next for Jean-Marc & Imbiblia

👉 **If you enjoyed this episode, hit Like, Subscribe, and drop a comment with your favourite takeaway.**

🔗 Follow Jean-Marc & Imbiblia:

Instagram: https://www.instagram.com/imbiblia

Website: https://www.imbiblia.com

🎙️ More episodes every week on YouTube, Apple Podcasts, Spotify, and wherever you get your audio fix.