Being good with money is not easy. The whole credit, consumer, and hedonistic world are built to try to get people to spend too much on things they don’t need, for short term gain. The actual tips for how to be better with money are quite simple. Spend less than you earn, save a good percentage even when you don’t earn a lot, stay away from expensive debt, invest in upskilling and invest for the long-term as compounding benefits are your friend.

However simple these ideas might seem actually connecting with people and getting them to believe they can make the change can be the hardest thing. Luke Kemeys is one of the new breed of financial influencers who is able to make these messages connect by sharing his story, by making the content relevant and by turning up time and time again to land the messages and habits.

His media brand Keep the Change educates, informs and entertains through podcasts, courses, events and his regular newsletter. His approach sees the free content deliver heaps of value, and this creates a pipeline of business for his accountancy practice. His work has helped countless people get out of debt and into good positions, and he joins the podcast to chat his approach to money, how he learnt to practice good habits and how sharing great content can lead to business success.

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