How Kyle Lost $83,000 on Amazon … Then Built a Massive TikTok Shop Business

In episode 128 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) sit down with Kyle (https://www.instagram.com/kylesenes/) 
What would you do if you lost $83,000 on Amazon?

For Kyle Senes, that massive setback became the turning point that led him to build a thriving TikTok Shop business — from scratch.

In this episode, Kyle shares his full journey:
 ✅ How his Amazon business collapsed and what he learned from it
 ✅ The moment he discovered TikTok Shop and why he went all-in
 ✅ The simple strategies he used to grow his TikTok Shop into a massive income stream
 ✅ How everyday people can start making money on TikTok — even without followers
 ✅ His advice for creators, beginners, and anyone looking to pivot into a new opportunity

Whether you’re struggling with Amazon FBA, just starting out with TikTok Shop affiliate marketing, or looking for your next online income stream, this conversation is packed with real insights and actionable strategies you can use today.

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Chapters

00:00 Introduction to Kyle's Journey
02:45 The Rise and Fall of Amazon Selling
05:47 The Impact of Bans and Credit Struggles
08:32 Transitioning to Sports Betting and TikTok Shop
11:07 The Future of E-commerce and Social Commerce
32:16 Monetizing TikTok Shop: The New Frontier
36:06 Consistency and Mindset: Keys to Success
40:41 Scaling Strategies: From 10K to 100K
45:27 Bottom of Funnel Content: The Easy Path
51:46 Viral Videos: Tricks of the Trade
01:05:21 The Challenge of Content Creation
01:07:37 Understanding the Funnel: Top, Middle, Bottom
01:12:15 The Importance of Video Content in Marketing
01:14:12 The Skill of Attention: Content Creation as a Valuable Asset
01:16:16 The Limitations of Reselling: A Shift in Focus
01:19:16 The Future of Marketing: Adapting to Change
01:21:59 The Power of Viral Content: Unpredictable Success
01:24:39 The Goli Brand: Marketing Strategies and Insights


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Check out Drew's Stuff
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Twitter: https://twitter.com/DrewFBA

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