<p>The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.</p>

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

How language is the key to unlocking consumer behavior

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How language is the key to unlocking consumer behavior

How language is the key to unlocking consumer behavior

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