The Digiday Podcast

How Leaf Group is selling advertisers on larger event sponsorships


Listen Later

Advertising has been a tumultuous business for some time now, but the one section of that market that’s been holding its own for publishers is events.

Part of the reason for that is that brands themselves are realizing that they need to differentiate themselves with consumers, which — according to Lindsey Abramo, the recently appointed CRO of Leaf Group, who was a guest of a live taping of the Digiday Podcast during the Digiday Publishing Summit in Vail, Colorado last month — has opened up an opportunity for Leaf Group to sell it’s existing event franchises to sponsors.

Leaf Group’s art and commerce side of the business, which includes art marketplaces Society6 and Saatchi Art, is not reliant on advertising revenue, according to Abramo. That’s a revenue stream that’s pretty much specific to its media arm, which includes its editorial brands Hunker, Well + Good and Livestrong brands. But now, advertising is being added to Leaf’s other art- and commerce-based events including The Other Art Fair, and through that addition, events have become one of the more lucrative areas of the business, she said.

“Not only are our ticket sales up 25%, but so are sponsorship fees, and this is not over last year, this is up over 2019 prices,” said Abramo.

...more
View all episodesView all episodes
Download on the App Store

The Digiday PodcastBy Digiday

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

103 ratings


More shows like The Digiday Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,273 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,040 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

519 Listeners

Pivot by New York Magazine

Pivot

9,257 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

552 Listeners

Digiday Live by Digiday

Digiday Live

7 Listeners

AdExchanger by AdExchanger Talks

AdExchanger

70 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Max Zeff, Theresa Loconsolo

Equity

338 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,998 Listeners

The Modern Retail Podcast by Digiday

The Modern Retail Podcast

72 Listeners

TechCrunch Daily Crunch by TechCrunch

TechCrunch Daily Crunch

42 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

348 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,414 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

454 Listeners

The Big Take by Bloomberg

The Big Take

155 Listeners

The Grill Room by Audacy | Puck

The Grill Room

47 Listeners