
Sign up to save your podcasts
Or


October, 1955. In living rooms across Denmark, children tear open the box of a brand-new toy: the LEGO System in Play. Inside are plastic bricks, a printed playmat of roads, little houses and trees — everything in perfect scale. As they build, something new is taking shape.
It looks simple, but it’s a radical idea — every piece connects, no matter when or where it’s made. It’s more than a toy — it’s a system. That quiet innovation will turn a small family workshop into one of the most successful companies in the world.
How did a small-town Danish carpenter launch a plastic toy empire? And how did LEGO re-envision what a toy can be?
Special thanks to Kristian Reimer Hauge, corporate historian at the LEGO Idea House; Daniel Konstanski, historian for Blocks Magazine and author of The Secret Life of LEGO® Bricks: The Story of a Design Icon; and Chris Byrne, researcher, historian, and “The Toy Guy.”
We also want to thank Dana Goldsmith, Andreas Friis, and Roberta Cardazzo.
Get in touch: [email protected]
Follow on Instagram: @historythisweek
Follow on Facebook: HISTORY This Week Podcast
To stay updated: http://historythisweekpodcast.com
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
By The HISTORY® Channel | Back Pocket Studios4.5
40594,059 ratings
October, 1955. In living rooms across Denmark, children tear open the box of a brand-new toy: the LEGO System in Play. Inside are plastic bricks, a printed playmat of roads, little houses and trees — everything in perfect scale. As they build, something new is taking shape.
It looks simple, but it’s a radical idea — every piece connects, no matter when or where it’s made. It’s more than a toy — it’s a system. That quiet innovation will turn a small family workshop into one of the most successful companies in the world.
How did a small-town Danish carpenter launch a plastic toy empire? And how did LEGO re-envision what a toy can be?
Special thanks to Kristian Reimer Hauge, corporate historian at the LEGO Idea House; Daniel Konstanski, historian for Blocks Magazine and author of The Secret Life of LEGO® Bricks: The Story of a Design Icon; and Chris Byrne, researcher, historian, and “The Toy Guy.”
We also want to thank Dana Goldsmith, Andreas Friis, and Roberta Cardazzo.
Get in touch: [email protected]
Follow on Instagram: @historythisweek
Follow on Facebook: HISTORY This Week Podcast
To stay updated: http://historythisweekpodcast.com
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

78,432 Listeners

23,830 Listeners

1,801 Listeners

197 Listeners

772 Listeners

4,048 Listeners

6,086 Listeners

4,538 Listeners

19,287 Listeners

19,070 Listeners

3,267 Listeners

2,831 Listeners

2,118 Listeners

1,549 Listeners

119 Listeners