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Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Joe Pompliano4.9
384384 ratings
Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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