Episode 97: On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he's helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants.

Storage Authority delivers "Ritz Carlton"-like service and charges a premium for it. And the best part, the model doesn't just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...

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Timestamps:

00:00 Intro

02:43 how Marc built Storage Authority

05:43 financing and revenue of a Storage Authority franchise

21:00 why Storage Authority is known as the "Ritz" of self-storage

24:24 what are the real estate numbers for a franchise

37:52 number of employees

40:18 distribution channel

44:10 the future of Storage Authority

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Links:

Storage Authority

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.