In this episode of MSL Talk, Tom Caravela sits down with Paul Ward for an insightful conversation on the evolving role of Digital Opinion Leaders (DOLs) in Medical Affairs. Sponsored by Medical Watch, this episode explores why DOLs matter, how to identify the right ones, and what tools MSLs can use to engage them meaningfully.

Paul breaks down the do’s and don’ts of digital engagement, shares real-world best practices, and offers his take on how AI is reshaping the space. They also tackle the growing issue of online misinformation and what it means for scientific credibility. Whether you’re already active in the digital arena or just getting started, you’ll walk away with actionable strategies to become a more effective, digitally savvy MSL.

(0:00) Introduction of Paul Ward and acknowledgment of sponsors: Medical Watch

(1:52) Engaging with digital opinion leaders (DOL) - Understanding and Importance

(6:11) Characteristics to look for in DOLs and Tools for Engagement

(16:42) Common Mistakes with DOLs and the Role of AI Tools

(21:47) Authentic Approaches and Best Practices for DOL Engagement

(29:30) Future Trends and Addressing Misinformation in Digital Engagement

(34:27) Advice for Aspiring Digital-First MSLs

(36:11) Closing Remarks