<p>Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.</p>

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

How Meta made everyone aware of the metaverse

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How Meta made everyone aware of the metaverse

How Meta made everyone aware of the metaverse

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