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How Michaels is marketing its brand amid rising prices
Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend
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