Real Talk for Real Fundraisers

How Mid-Level and Direct Response Can Partner Together


Listen Later

Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.  

 

For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.  

 

Show Highlights: In this episode, you’ll learn about…  

  • The difference between a high-touch direct mail campaign and a relational mid-level approach 

  • Creative ways that organizations can promote collaboration between mid-level and direct response teams 

  • Barriers that prevent these groups from coordinating their donor outreach 

  • ...more
    View all episodesView all episodes
    Download on the App Store

    Real Talk for Real FundraisersBy Veritus Group

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    37 ratings


    More shows like Real Talk for Real Fundraisers

    View all
    Radiolab by WNYC Studios

    Radiolab

    43,868 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,245 Listeners

    Planet Money by NPR

    Planet Money

    30,708 Listeners

    Wait Wait... Don't Tell Me! by NPR

    Wait Wait... Don't Tell Me!

    38,791 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    170 Listeners

    The Daily by The New York Times

    The Daily

    113,300 Listeners

    The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

    The Happiness Lab with Dr. Laurie Santos

    14,386 Listeners

    One Visit Away by Kevin Fitzpatrick

    One Visit Away

    186 Listeners

    SmartLess by Jason Bateman, Sean Hayes, Will Arnett

    SmartLess

    58,472 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,600 Listeners

    All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit by Capital Campaign Pro

    All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

    34 Listeners

    What the Fundraising by Mallory Erickson

    What the Fundraising

    124 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,889 Listeners

    Good Hang with Amy Poehler by The Ringer

    Good Hang with Amy Poehler

    12,926 Listeners