<p>Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast</p>

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

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