It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit. Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass. Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit. Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass. Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit. Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass. Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

How Mischief and Kraft Heinz Made A.1. Go Viral

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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How Mischief and Kraft Heinz Made A.1. Go Viral

How Mischief and Kraft Heinz Made A.1. Go Viral

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