In a sports world dominated by conversations around broadcast rights and ad spend, what’s the real media value of sponsorship?

In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Franco De Bonis (VISUA) and Georgie Webb (Vision Insights) to explore how brands, rights holders, and agencies are moving beyond vanity metrics to uncover the true ROI of sponsorship. From AI-powered exposure tracking to high stakes valuations on everything from jersey patches to Ted Lasso cameos, they break down what’s driving smarter sponsorship decisions—and where the industry is still falling short.

Key Points:

• What delivers more value: a commercial during the World Series or in-game brand exposure on the field?
• Why are 1 in 3 brands still struggling to accurately measure sponsorship ROI?
• Which metrics actually matter when measuring sponsorship value? 
• How do American and European sports differ in how they value digital and broadcast sponsorship assets? 
• How is AI reshaping sponsorship measurement down to the millisecond?