After 15 years of financial reporting, Ron Lieber reports that “No consumer decision inspires more confusion and emotion than the question of what to pay for college,” which is understandable since four years at many state schools now costs over $100k in tuition and four years of private school can run over $300k!  The "Your Money" columnist for the New York Times, Ron is the author ofThe Price You Pay for College, in which he lays out critical, in-depth information about one of the most important financial decisions your family will ever make. He explains that not only is college ludicrously expensive, but the admissions process is purposefully opaque, so it’s hard to know if you/your kid will get in and whether or not you/your kid will be able to afford to go. By throwing himself head-first into this stormy, complicated sea, Ron helps the reader find the best college or university for them, understand financial aid, and not destroy their family's savings in the process. His new online course about merit aid will help parents like you find grants and scholarships for which your child is eligible. Ron Lieber is a proud alumnus of Amherst College. Among his previous books is the bestseller, The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money, which he discussed with me on episode #4 of Crazy Money. It’s a great book about parenting and teaching your kids values through the lens of money. This episode originally aired in January 2021.

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