Are you chasing leads that are costing you more than they’re worth? In this video, I break down how to calculate the true cost vs ROI of following up with leads as an MSP — factoring in your time, money, energy, and opportunity cost.

Whether you’re a solo MSP operator or running a small team, knowing when to push for the close and when to walk away can save you countless hours and dollars. I’ll walk you through:

How to calculate the real value of a lead

The hidden costs of chasing the wrong prospects

My personal follow-up rule (buy or die – with strategy)

Signs it’s time to let a lead go

How to follow up smart and reduce cost per acquisition

I’ll also share simple math to help you figure out what a client is worth over time — and how much is too much to spend chasing them.

This isn’t just theory — it’s based on real-world MSP sales experience. If you're tired of spinning your wheels, this is the video you didn’t know you needed.