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Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

1. If a TV newsroom always posts an online article in addition to the aired news story
2. How you can get a copy of an aired TV news story video 
3. Beware of copyright when posting TV news stories on your website
4. If a news story will always include a link to your company’s website
5. The value of SEO for newsrooms

Quotables

• “Even though you appeared on a news channel, that doesn’t mean it’s your property. You are actually consenting for the news station to have the exclusive copyright of that video content.” -@jasonmudd9
• “Search engine optimization is as important to the news channel as it is to you.” -@jasonmudd9
• “Newsrooms are designed to remain objective and not simply endorse companies, products, and services.” -@jasonmudd9

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

Jason’s contact info and resources:

• Twitter: @jasonmudd9
• LinkedIn: https://www.linkedin.com/in/jasonmudd/
• Website: https://www.axiapr.com/
• Have a question for Jason?  Email: [email protected]

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.