Montreal's Sherbrooke conversion is a masterclass in adaptive reuse: keeping the pink-granite look, re-engineering the windows for fresh air and exhaust, and turning a 1962 steel-frame office into bright, efficient apartments with 9-ft ceilings. George Armoyan explains the strategy—buy right, move fast, over-prepare for "unknowns," and win on cost without sacrificing quality.

We also cover LaSalle's 1,274-unit community, a 732-unit tower by the Bell Centre, 3.5M sq ft of Alberta office, a Kansas City acquisition, and a 7,000-door master plan in Atlanta—plus why he's confident office is coming back.

What we cover

🏗️ The family playbook: 41 years of value-driven CRE and public markets activism

🏢 Why 1960s floorplates are ideal for conversions (light, efficiency, rectangular cores)

🪟 Window system innovation: modern performance without losing the granite façade

⏱️ Permitting speed: demo (Sept 2023) → full permit (Feb 2024) → first move-ins (Sept 2025)

💰 Cost discipline: terms with trades, contingency for "unknowns," vertical integration

🌎 Montreal, Calgary/Edmonton, Kansas City, and Atlanta—where the opportunities are now

👥 Who's leasing downtown: downsizers, consular staff, professionals, and students

💡 Why office is rebounding: culture, learning, and in-person problem-solving

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