THE BUSINESS OF SPORTS

TWO UP

-Mars Solutions Group is moving their HQ from Waukesha to downtown Milwaukee on North Water Street

-Instagram may have been censoring political content from influencers according to a report from the Washington Post

Jeff Sherman is joined by Brian Lammi from Team Lammi. He’s at an event in Lake Geneva and we also get a surprise appearance from Donald Driver. Jeff asks him if we’ll get a documentary on him, how he thinks the Packers are doing, future projects and more.

-Jeff asks Brian about athletic shoe brands, the rise of equity-based marketing deals, Mason Crosby’s new radio show and the possibility of WNBA in Milwaukee.

Jeff Sherman is next joined in-studio by Brian Burghardt and his daughter Maggie Burghardt from Burghardt’s Sporting Goods and asks Brian about how they adapt in an ever evolving youth sports landscape and working with local youth sports teams.

-Jeff asks Maggie about how Burghardt’s is evolving in the technology space with their website that helps assist parents of young athletes and asks Brian about their baseball performance center.

-Jeff asks Brian what youth sport is growing the most; surprisingly, it’s lacrosse and the amount of gloves purchased are custom-fitted.