June 06, 2023

How Omni-Channel Engagement Provides Strategic Value for MSLs

32 minutes

In this episode, Tom Caravela is joined by Donnie Wooten to explore the concept of omnichannel in medical affairs. Donnie provides an overview of omnichannel strategies, emphasizing their importance for personalization and engagement in the MSL role. The discussion highlights the benefits of omnichannel approaches, offers insights into overcoming implementation challenges, and underscores the necessity of customer profiling and value-driven strategies. Donnie also shares advice for MSLs on enhancing their omnichannel engagement, tracking key performance indicators, and adapting to the evolving digital landscape. The episode concludes with reflections on the future of MSL roles in the digital age.

This episode features Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon who discusses how Omni-Channel engagement provides strategic value for field medical affairs
We discuss….

👉 What is Omni-Channel and how does it differ from Multi Channel
👉 Benefits of Omni-Channel for MSLs and Field Medical Organizations
👉 The challenges of Omni-Channel Engagement
👉 His advice for MSLs and how to implement Omni-Channel
👉 Ways Omni-Channel drives value

The podcast is available through the links below:

️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn

️ ️ 〰️ Apple: https://lnkd.in/egSthAz

️ ️ 〰️ Stitcher: https://lnkd.in/eqB-2wb

️ ️ 〰️ Youtube: https://www.youtube.com/channel/UCS7XTUuk1XF5Tm5InADY6cA

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

(0:00) Introduction to MSL Talk and guest

(1:16) Guest background and omnichannel explanation

(3:16) Omnichannel in medical affairs and personalization

(7:08) Omnichannel benefits and insights for MSLs

(13:06) Challenges and implementation of omnichannel strategies

(19:11) Ownership and advice for MSLs on omnichannel engagement

(25:17) Customer profiling and scientific engagement in omnichannel

(26:44) Value-driven omnichannel strategy and KPI tracking

(31:06) MSL role evolution in the digital age

(31:51) Closing remarks and outro

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