When Marika Anthony-Shaw was touring with Arcade Fire, the band started adding a single dollar to every concert ticket—sending the proceeds to Partners in Health’s work in Haiti. Night after night, that simple gesture grew from $3,000 to $10,000 per show. Over nine years, they contributed more than $2.5 million without asking anyone for money. The question became: Why isn’t everybody doing this?

That question launched PLUS1, an organization that’s now embedded philanthropy into the architecture of live events. Today, Marika leads a movement that has raised over $32 million for more than a thousand nonprofits—not by disrupting the concert experience, but by making generosity a seamless part of it. As she puts it:

Join us as Marika shares how PLUS1 is changing the way an entire industry thinks about giving—and how every dollar invested in their model unlocks $21 in grants to communities that need it most.

It’s Marika Anthony-Shaw on The Business of Giving.