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On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
* YouTube: https://www.youtube.com/@KennyLange/podcasts
* Website: https://howleadersthink.kennylange.com/
Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions
#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips
4.9
99 ratings
On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
* YouTube: https://www.youtube.com/@KennyLange/podcasts
* Website: https://howleadersthink.kennylange.com/
Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions
#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips
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