October 30, 2024

How Preston Wetherington Thinks About Effective Relationships with Fractional Marketing Leaders

41 minutes

On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions

#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips

(00:00) - Invest in marketing despite economic turmoil.

(04:45) - Organizations recognize ongoing marketing need despite challenges.

(06:47) - Hesitant spending above $10,000 affects lead generation.

(10:15) - Changed model: Agencies handle marketing strategy now.

(15:42) - Prioritizing personal relationships in client services.

(19:31) - Establish rapport and evaluate marketing agency capabilities.

(20:51) - Two camps: experienced decision-makers and strategy beginners.

(25:45) - Cleaning up previous agency's FCO mistakes, slowly.

(27:37) - Data can't capture everything; align marketing partnership.

(33:21) - Understanding different personalities has been my growth.

(35:16) - Understanding personalities aids connection; enneagram helps.

(40:04) - Please support, engage, and share for leadership growth.

(40:52) - Improve your leadership; we'll guide you.

...more

View all episodes

By Kenny Lange

4.9

99 ratings