When you think of iconic pizza brands, Prince Street Pizza stands out as a name that resonates with both New Yorkers and pizza lovers worldwide. Originally founded in 2012 in the heart of New York City, the pizzeria’s fame skyrocketed thanks to its signature Sicilian slices and cup-and-curl pepperoni.

Enter Lawrence Longo, the visionary CEO who took this beloved neighborhood pizza spot and turned it into a thriving national brand. In a recent interview on How You Slice It, Lawrence shared his journey—from opening the first West Coast location during the pandemic to growing the business into a multi-state empire with 14+ locations.