Welcome back to the Alt Goes Mainstream podcast.

Today’s show dives into the collision of culture, sports, and finance. We talk with Chase Griffin, a student-athlete and QB at UCLA, who has become a pioneer in the college athletics Name Image Likeness (NIL) movement and is the 2x winner of the NIL Male Athlete of the Year awards from the NIL Summit and Opendorse.

Chase has excelled on and off the field, so he’s no stranger to success. In high school, he was the Texas Gatorade Player of the Year, and he turned down Ivy League offers to commit to UCLA. At UCLA, he’s played behind NFL draft pick Dorian Thompson-Robinson and put up strong performances on the field. Off the field, he’s been a leader in the NIL movement and an exemplary scholar-athlete, to the point where his coach at UCLA, Chip Kelly, has said, “if you could buy stock in a human, buy stock in Chase Griffin.”

Chase has deftly navigated the rapidly changing landscape of the NIL to secure over 30 NIL brand deals and launched the community / charity giving platform #NILforGood. He recently joined Range Media Partners as Athlete/Creator in Residence and contributes to Range business operations across Sports, NIL, Film, TV, Music, and Social Impact.

Chase and I had a fascinating discussion about how the NIL could change college sports as we know it and how it will coincide with more investment into college athletics. At a time when private equity firms are investing into companies that are part of the developing NIL ecosystem and possibly even investing into collegiate athletics conferences, Chase shares his views on the impact that the NIL and financialization of sports has on athletes, colleges, pro sports, and broader student bodies.

Congrats on all the accomplishments in your young career thus far, Chase. Thanks for coming on the Alt Goes Mainstream podcast to share your experiences and wisdom on the NIL.