In this episode, Giovanni Zangani joins Alex Rawlings to share insights from operating in Vietnam’s emerging private equity landscape. As Managing Partner at Maestro Equity Partners, Giovanni discusses the firm’s hands-on approach to investing in consumer and F&B businesses, the challenges of deal execution in emerging markets, and why local understanding is critical to success.

⏱️ Timestamps:

00:00 – Intro to Giovanni & Maestro Equity
Vietnam-focused, growth equity firm backing brick-and-mortar and F&B businesses with tickets of $5–20M.

01:25 – Key Mistakes in Emerging Markets
Investors often misjudge deals by relying on personal experiences or Western legal frameworks without cultural alignment.

03:16 – Who Makes These Errors?
Regional and international funds rushing due diligence or avoiding deeper market engagement.

04:41 – Why Vietnam?
Giovanni's move from the US to Vietnam, spotting talent gaps, and seizing untapped opportunities.

07:30 – Mature vs. Emerging Market Investing
Faster growth, lower costs, and higher returns—but requires entrepreneurial execution.

09:23 – PE in Vietnam is a Different Game
You must own every part of the process—legal, operational, strategic—and be hands-on daily.

11:17 – Due Diligence = Partnership Building
Guide founders through compliance and process; the relationship starts before the investment closes.

14:40 – Post-Investment Involvement
Maintaining founder focus and execution requires credibility, patience, and close collaboration.

16:35 – Lean but Deep Team
A 10-person team making fewer, more impactful investments with long-term vision.

17:59 – Vietnam’s Outlook
More consolidation, founder maturity, and market sophistication ahead—making it ripe for growth and future competition.

20:19 – Giovanni’s Recommendations
🎧 All-In Podcast
📘 The Game – Alex Hormozi
📘 The 5 Types of Wealth

21:40 – Connect with Giovanni
📧 [email protected]

🔗 Giovanni Zangani on LinkedIn

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Sam and Taavo from CEO Advantage return to dive into the 5X CEO Assessment—a diagnostic tool developed from two years of research into top-performing private equity-backed CEOs who delivered 5x+ MOIC.

The conversation explores how the 5X model—comprised of Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, and Energized Culture—is used not just as a conceptual framework, but as a practical tool to evaluate and upgrade leadership team performance.

🔑 Key Discussion Points

▶ 5X Model Overview

• Built from studying CEOs with 5x+ returns
• Five components: Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, Energized Culture

▶ How the Assessment Works

• Each component includes 10–12 statements to rate by importance and performance
• Includes open-ended responses for actionable feedback
• Results are color-coded (Red-Yellow-Green) for fast clarity and prioritization
• Used with leadership teams and optionally with boards or PE partners

▶ Strategic Clarity

• Aligning the CEO, leadership, and board on the value creation plan
• Communicating strategy throughout the organization—down to the receptionist
• The role of repetition in embedding strategy (11x rule)

▶ Energized Culture

• Holding people accountable for behavior, not just results
• Measuring employee engagement and culture with data (e.g. eNPS)
• Example: CEOs who stack-rank team collaboration to highlight friction and teamwork

▶ Scalable Talent

• Focus on A-players in critical value-driving roles, not just execs
• Using 9-box performance vs. potential models, shared with boards
• CEOs with strong HR leaders outperform—talent as a strategic function

▶ Relentless Focus

• Simplifying execution to “do now, do next, don’t do”
• Avoiding shiny object syndrome and internal distraction
• Ensuring alignment on key initiatives and managing PE firm inputs

▶ Disciplined Execution

• Tracking both leading and lagging KPIs tied to the value creation plan
• Establishing a management cadence and operating system
• Example: AI-driven measurement of customer conversations to boost growth
• Tying metrics directly into compensation and incentive systems

▶ How PE Firms Use the Tool

• As part of diligence or onboarding of new CEOs
• To drive annual CEO performance reviews
• To create a shared language between CEOs and sponsors on team performance

📘 Resources Mentioned

• Book: The 5X CEO – Available on Amazon and Audible
• The Private Equity Playbook series by Adam Coffey
• Move by Sandy Ogg (Talent to Value)
• Works by Patrick Lencioni on leadership and clarity

🌐 Learn more about the 5X model and CEO Advantage at www.AdvantageCEO.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings is joined by Tim Schulte, Value Creation Partner at Council Capital, a Nashville-based private equity firm investing in healthcare businesses across tech-enabled services, outsourced services, and provider platforms.

Tim brings a unique blend of consulting, operational, and investing experience. He shares how Council Capital drives value creation through collaboration, leadership development, and a structured yet flexible approach to talent and operations.

🔑 Key Highlights:

00:00 – Introduction
Tim’s background: consulting → startup growth → private equity. At Council for 6+ years, focused on scaling healthcare companies.

01:15 – Common Mistake in PE
Reinventing the wheel. Tim advocates for leveraging shared knowledge and collaboration across portfolio companies instead of starting from scratch.

02:12 – Three PE Value Creation Models
Tim outlines three styles:

1. Collaborative but shallow
2. Substantive but rigid
3. Collaborative and substantive – Council Capital’s approach

03:37 – Collaboration in Practice
Council’s CEO Council is made up of 30+ senior leaders who are both advisors and investors. Their involvement creates mentorship and alignment without top-down pressure.

05:02 – Council’s Value Creation Team
A large internal team supports portfolio companies with tailored toolkits (not rigid playbooks) across growth, ops, and talent.

06:11 – Hiring Top Executives
Talent is central to value creation. Council uses:

• Topgrading
• Aptitude & personality assessments
• In-depth referencing
• Case studies
  ...to ensure fit and long-term success.

09:05 – Role of Assessments
Assessments aren’t used to screen candidates out, but to guide interview questions and identify fit. Council tracks data across hundreds of hires to correlate traits with performance.

12:27 – Broader Talent Support
Beyond the C-suite, Council helps portfolio teams:

• Implement HR tech
• Refine hiring processes
• Improve onboarding
• Structure incentive plans

14:38 – First 100 Days for CEOs
New CEOs are expected to:

1. Align on strategy
2. Build out the right team
3. Ensure reliable data systems to track performance

16:58 – Recommended Resources
Tim recommends:

• Acquired – for business case studies
• Founders – for leadership traits & human stories

17:52 – Connect with Tim Schulte
Best via LinkedIn or at Council Capital

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

🎧 Guest: Maxwell Nee – Chairman, Family Office Insider & Managing Partner, Black Mountain Capital
🌍 Episode Theme: 10X Deals, Market Gaps & Global Investing

In this episode, Alex Rawlings is joined by Maxwell Nee to explore how thinking bigger—10X bigger—can simplify investing and unlock outsized returns. Maxwell shares his 3-leg framework for identifying high-potential opportunities and dives into emerging trends across waste-to-value, renewables, and infrastructure.

You’ll hear about:

• What 10X deals really mean and why they’re often easier to execute
• The 3 key components of any game-changing opportunity
• Turning waste (like avocado seeds or Guinness beer) into profits
• Where Maxwell is putting capital now: mining, energy, biofuels
• How family offices differ from traditional PE firms
• Lessons from global dealmaking and the role of geopolitics

⏱️ Time Stamps:

00:00 – Intro to Maxwell Nee
01:00 – Founding Family Office Insider during COVID
02:30 – Common PE mistakes: overextension, distraction
04:00 – What makes a 10X deal
07:00 – The 3-leg framework: Market Gap, Team, Funding
08:30 – Real examples: bioplastics, energy, solar
11:00 – Investing globally & understanding country strengths
18:50 – PE vs. Family Office mindsets
21:00 – Book recs: How to Make a Few Billion Dollars, Time is a Tool
22:30 – Connect with Maxwell on LinkedIn

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this powerful episode, Marc Adams shares his remarkable journey from a stage 4 cancer diagnosis to a full recovery—and how that experience inspired him to rethink private equity. Now leading Acquisitions for You, Marc helps business owners double their company’s value and cash out tax-free—without debt, dilution, or outside capital.

With 40+ years in leadership, IPOs, and M&A, Marc discusses his “Double and Keep It” framework, raising over $350M to support non-traditional exits, and how PE firms can create more value by going deeper into operations. He also shares how a question from his 10-year-old son sparked a mission to help business owners keep more of what they’ve built.

⏱️ Timestamps

00:00 – Intro to Marc & his corporate background
01:27 – Life-changing cancer diagnosis during the pandemic
05:34 – A pivotal question from Marc’s son: “Who helps the business owners?”
07:01 – Miraculous recovery and new purpose
09:24 – Writing a bestselling book to help owners increase value
10:16 – The “Double and Keep It” framework explained
11:43 – $350M raised to support exits without debt or dilution
13:08 – How structuring right helps owners keep 70–90% post-sale
15:01 – Helping younger founders take chips off the table
18:52 – From $140M to $1B valuation: how it was done
22:09 – Case study: $0 to $950M in 18 months
23:36 – Why PE must engage with operating teams
25:26 – Reducing founder resistance and aligning incentives
27:49 – Leaving room for buyers’ value creation
30:09 – Example: $6B tech buyer building value via synergy
32:29 – When forced changes from PE go wrong
34:28 – Why personal brand and social media matter more than ever
37:21 – 19-year-old entrepreneur’s turnaround and success
40:38 – Helping overlooked businesses unlock true value
42:02 – How to connect with Marc and access his free resources

📘 Resources

• Contact Marc: [email protected]
• Visit: acquisitionsforyou.com
• Free tools & book via Marc’s Linktree (shared in episode)

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Overview:
In this high-energy episode, Alex Rawlings is joined by Brad Pilcher, Partner and Co-Founder at Bonaccord Capital Partners, a leading mid-market GP Stakes investor. Brad shares his fascinating journey from aspiring concert pianist to private equity investor, and dives deep into how the private equity world is evolving — particularly around culture, capital, talent, and growth.

They explore how mid-market firms can scale successfully, the five principles guiding Bonaccord’s strategy, and why “professionalization” is now essential across PE — from investor relations and origination to team structuring and multi-product growth.

🔑 Key Topics:

• [00:00] Brad’s background & founding Bonaccord Capital Partners
• [01:54] Lessons from Bridgewater: culture, ambition, client-focus
• [06:34] Brad’s 5 core principles for investing and business success
• [13:05] Why Bonaccord targets the mid-market: stability + growth
• [17:38] Institutional capital shift towards mid-market PE
• [20:29] Mistakes PE firms make: lack of evolution, strategy, or value creation
• [24:17] Fundraising playbook: off-cycle marketing, transparency, and LP engagement
• [31:18] The professionalization of private equity – talent, IR, and origination
• [36:07] State of the GP Stakes market & why liquidity concerns are overblown
• [42:04] Surge in control acquisitions & how it impacts GP Stakes
• [44:50] What Brad reads: quarterly reports, Bridgewater research, biographies & astrophysics

📌 Notable Quotes:

📚 Resources & Mentions:

• Bonaccord Capital Partners – bonaccordcapital.com
• Brad Pilcher on LinkedIn – Connect Here
• Edgar SEC Filings, Bridgewater macro research, A.V. Loeb’s astrophysics work

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, host Alex Rawlings speaks with Eric Wiklendt, Managing Director at SpeySide Equity, a private equity firm focused on lower middle-market manufacturing businesses.

Eric shares his “fix and build” value creation strategy, the key elements of successful human capital alignment, and why cost accounting is the hidden killer in many portfolio companies. With deep operational experience, Eric offers a grounded perspective on how to avoid overcomplicating PE value creation.

🔍 Key Highlights:

• Fix & Build Framework: Phase 1 focuses on EBITDA improvement; Phase 2 drives growth.
• Top Phase 1 Levers:
  • Aligning and incentivizing management
  • Rationalizing the revenue portfolio
  • Optimizing the operational footprint
• Biggest Friction Point: Getting the people side right—human capital alignment and talent quality.
• Always an Issue: Poor cost accounting systems that impact pricing and margins.
• Hiring Better Leaders: SpeySide’s edge comes from having “been there, done that” as former operators.
• Walk-Away Red Flag: Dishonesty or lack of transparency in due diligence.
• Industry Mistake: Relying on too many value levers—hope is not a strategy.

📚 Eric Recommends:

Books on economics, behavioral psychology, and sociology to better understand how people think and make decisions.

💼 Connect with Eric:

• LinkedIn: Eric Wiklendt
  
  
• Website: www.speysideequity.com
  
  

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

📍 Episode Overview:
Alex Rawlings welcomes Taavo Godtfredsen and Sam Allison, co-founders of Advantage CEO, to discuss insights from their two-year research study of over 50 private equity-backed CEOs who averaged 6.2x MOIC. They break down the habits, systems, and mindset that separate high-performing CEOs from the rest—and introduce their proven 5X CEO Model.

⏱️ Key Timestamps:

00:00 – Introductions
Taavo and Sam share their backgrounds and transition into executive coaching for PE-backed CEOs.

01:50 – Common CEO Mistakes

• Strategy gets stuck at the top
• Trying to do too much
• Holding onto average talent too long

04:30 – How Top CEOs Handle Talent

• Identify A-players for mission-critical roles
• Use litmus test: “Would I rehire this person today?”
• Design roles to be winnable, not overwhelming

09:00 – Quarterly Talent Reviews

• Simple red/yellow/green assessments
• Use of the Nine Box model for performance and potential
• Succession planning: Who’s ready now vs. in 1-2 years?

12:56 – Research Behind the 5X CEO Model

• 50+ CEOs and 25 PE leaders interviewed
• Focused on repeatable, values-based leadership
• 900+ years of combined PE experience

17:03 – The 5X CEO Model

1. Strategic Clarity – Clear, compelling vision beyond EBITDA
2. Scalable Talent – A-players in critical roles
3. Relentless Focus – Prioritize top value drivers
4. Disciplined Execution – Systems to track, adapt, and perform
5. Energized Culture – Engage employees to drive growth

25:38 – Practical Tools from Top CEOs

• Reverse Executive Session for feedback
• Blank Sheet Strategy to identify disruption risks
• Using AI to detect performance issues faster

29:47 – CEOs as System Designers

• Build systems that scale, not just solve problems
• Use tech and tools to extend leadership capacity

32:14 – Recommended Resources

• The 5X CEO (Taavo & Sam)
• Five Dysfunctions of a Team – Patrick Lencioni
• MOVE – Sandy Ogg
• The Private Equity Playbook – Adam Coffey

33:09 – How to Connect with Taavo & Sam
🌐 advantageceo.com

📧 [email protected]
| [email protected]

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Note: The securities mentioned in this podcast are not considered a recommendation to buy or sell and once should not presume they will be profitable.

In this episode of The Private Equity Podcast, Alex Rawlings welcomes Scott Neuberger, Co-Founder and Managing Partner of Karmel Capital, a private equity firm investing in late-stage software and AI companies. Scott shares deep insights into how Karmel Capital leverages AI within its investment process, how they identify and evaluate late-stage tech businesses, and why they’re placing strategic bets in the infrastructure layer of AI.

Scott explains the firm's capital efficiency-focused strategy, how they rank companies, and what metrics truly distinguish iconic businesses from the rest. He also discusses how AI is transforming internal operations and why firms must go beyond the hype to truly implement impactful AI solutions.

Later in the conversation, Scott offers practical advice to portfolio company leaders on how to begin leveraging AI meaningfully—starting with labor-intensive areas like customer support. He finishes by outlining Karmel’s top-down investment approach to sectors like cybersecurity and why infrastructure plays offer value and growth.

Whether you're investing in tech, operating a portfolio company, or just curious about how AI intersects with private equity, this episode is packed with real-world insight.

⌛ Episode Highlights & Time Stamps:

00:03 – Introduction to Scott Neuberger and Karmel Capital
 01:00 – Scott’s journey: entrepreneur turned investor
 02:19 – The mistake of investing too early in venture capital
 03:47 – Why Karmel focuses on measurable, repeatable metrics
 04:45 – How they assess capital efficiency in tech companies
 06:41 – Key metrics and importance of experienced management teams
 08:38 – Evaluating human capital and talent within portfolio companies
 10:05 – Zooming out: The “mosaic theory” of identifying strong investments
 10:33 – How Karmel Capital uses AI internally for data collection & analysis
 13:22 – AI investing: why infrastructure is Karmel’s focus
 15:49 – Pick-and-shovel strategy: betting on infrastructure vs. applications
 17:44 – Advice for portfolio execs on where to begin with AI
 18:43 – Customer support as a high-impact AI use case
 21:09 – Navigating noise in AI investing: how Karmel decides where to play
 22:34 – Case study: AI in cybersecurity and the top-down analysis approach
 24:59 – The arms race in cybersecurity: AI on both offense and defense
 25:29 – Scott’s reading and listening habits (inc. 20VC podcast)
 26:56 – How to contact Scott

Connect with Scott Neuberger:
📧 Email: [email protected]

🌐 Website: www.karmelcapital.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

🗣️ Guest: Carola Kamuff – Presentation Coach | Author of Quick Guide Management Presentation
🎧 Host: Alex Rawlings, Founder of Raw Selection

⏱️ Key Topics & Timestamps:

00:00 – Meet Carola Kamuff
Former M&A exec turned expert in coaching management teams for exit presentations.

01:54 – Why Communication Matters
Carola explains her shift from numbers to narratives and why people—not just slides—drive deal success.

02:49 – The Biggest Mistake
Teams often prepare too little, too late—focusing on slides, not delivery or messaging.

04:15 – Rehearsal ≠ Training
Rehearsals test flow. Training transforms behavior, delivery, team dynamics, and confidence.

06:41 – Crafting a Powerful Story
From stats to storytelling—how real examples bring presentations to life and increase credibility.

09:35 – Even Experienced Execs Benefit
Exit presentations are high-stakes. Even confident leaders gain clarity, alignment, and polish from coaching.

12:51 – Does it Really Move the Needle?
Yes—Carola shares a real example where coaching turned around investor perception and revived interest.

14:47 – High Impact, Low Time Commitment
Just a few focused sessions over weeks can significantly improve presentation outcomes.

16:14 – Three Keys to Success

1. Storyline that resonates
2. Cohesive team delivery
3. Objective, external feedback

18:38 – Carola’s Recommended Reads & Listens
📚 Resonate, Slide:ology, Talk Like TED
🎧 Think Fast, Talk Smart, The Moth
📘 German: Quick Guide Management Presentation by Carola Kamuff

20:05 – Connect with Carola
Find her on LinkedIn: Carola Kamuff

Key Takeaway:
Your management presentation can boost—or break—your valuation. Great slides aren’t enough. Confidence, storytelling, and preparation make the difference.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires.